Analyzing Consumer Perception and Trust in Social Media Advertising

Quantitative Study

Open Access

Peer-reviewed

Analyzing Consumer Perception and Trust in Social Media Advertising

Sumit Kumar , Dr. A.K Sarkar

DIP: 18.02.034/20251002

DOI: 10.25215/2455/1002034

Received: January 06, 2025; Revision Received: March 16, 2025; Accepted: June 18, 2025

Abstract

The current research examines patterns in consumer perceptions and faith in social media advertising, which has become a significant determinant of purchasing behavior in a digital age. By analyzing how consumers perceive and react to postings in different social networking websites the analysis pinpoints what enables and what hinders trust. The paper examines the influence of authenticity, influencer trustworthiness and user engagement on consumer attitudes. Results indicate that both transparency and relevance are significantly correlated with consumer trust, and therefore the successfulness of social media campaigns. This research finds meaningful implications for marketers who seek to maximally leverage advertising and establish stronger consumer-brand connections in an interconnected online environment.

Keywords

The author(s) appreciates all those who participated in the study and helped to facilitate the research process.

The author(s) declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Kumar, S & Sarkar, A.K @ terryjfernandez07@gmail.com

Analyzing Consumer Perception and Trust in Social Media Advertising

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Article Overview

ISSN 2455-670X

DIP: 18.02.034/20251002

DOI: 10.25215/2455/1002034

Published in

Volume 10 Issue 2, April – June, 2025

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