Abstract
Language plays a pivotal role in shaping political realities, influencing public opinion, and legitimizing authority. This study investigates the intersection of language and power through a critical discourse analysis (CDA) of political speeches. Drawing on the theoretical frameworks of Fairclough and van Dijk, the research explores how linguistic choices reflect and reinforce dominant ideologies, power structures, and socio-political agendas. A qualitative analysis was conducted on a selection of contemporary political speeches delivered by leaders from different democratic contexts. The study focuses on rhetorical strategies, lexical patterns, and discursive constructions of identity, otherness, and national interest.
The findings reveal that political actors use strategic language to frame issues, evoke emotional responses, and construct persuasive narratives. Techniques such as metaphor, repetition, modality, and pronoun usage are employed to position the speaker as authoritative, unify audiences, and marginalize opposing viewpoints. Additionally, the study highlights how language is used to normalize certain ideologies while silencing or minimizing dissent. Power is exercised not only through what is said but also through what is omitted or implied, underscoring the covert nature of ideological discourse.
This research contributes to the growing field of discourse studies by demonstrating the critical role of language in political communication. It encourages readers to recognize the subtle ways in which language constructs social reality and reinforces power relations. Ultimately, the study underscores the importance of linguistic awareness in democratic participation and media literacy, especially in an era where political rhetoric significantly shapes public discourse and policy.

DIP: 18.02.052/20251003
DOI: 10.25215/2455/1003052