Household Savings and Investment Preferences: An Empirical Study in Nadiad City

Open Access

Peer-reviewed

Household Savings and Investment Preferences: An Empirical Study in Nadiad City

Dr. Bijal K Barot

DIP: 18.02.27/20251001

DOI: 10.25215/2455/100127

Received: January 10, 2025; Revision Received: March 06, 2025; Accepted: March 31, 2025

Abstract

This study examines household savings and investment preferences in Nadiad City with a focus on traditional and modern financial avenues. Using primary data from 120 households, the research analyzes the role of demographic and socio-economic factors such as gender and income in shaping investment behavior. Statistical tools including repeated-measures ANOVA, t-tests, and one-way ANOVA were applied to test the hypotheses. The findings reveal significant differences in investment allocation, with bank deposits and gold favored by low-income groups, while high-income households prefer mutual funds and insurance. Gender differences are minimal except in insurance, where females show higher participation. The results underscore the importance of financial literacy and tailored investment strategies for diverse household segments.

Keywords

The author(s) appreciates all those who participated in the study and helped to facilitate the research process.

The author declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Dr. Bijal K Barot @ info.ijsi@gmail.com

Household Savings and Investment Preferences: An Empirical Study in Nadiad City

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Article Overview

ISSN 2455-670X

DIP: 18.02.27/20251001

DOI: 10.25215/2455/100127

Published in

Volume 10, Issue 1, January – March, 2025

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