DIP: 18.02.S03/20251004 
DOI: 10.25215/2455/1004S03 
Abstract
This study examines the “Sachets Economy” in India, discovering its role in enhancing market in India and its environmental consequences, particularly in plastic pollution. The spread of sachets, due to affordability and convenience, has significantly contributed to plastic waste growth, challenging waste management systems and impacting ecosystems globally. The study has considered qualitative, exploratory methodology, analyzing secondary data from academic sources, industry reports, and sustainability disclosures of some leading FMCG companies operating in India. Emphasis is given on corporate initiatives to reduce sachet or packaging plastic-related environmental impacts, redesigning packaging, adopting biodegradable materials, and strengthening recycling efforts. Findings reveal substantial growth in India’s sachet market, with an estimated size reaching ₹85,000 crore in 2023 and with annual growth rate of approximately 14.75%. Major FMCG players like HUL, ITC, and Nestlé India have implemented significant strategies such as increasing recycled content, expanding recycling infrastructure, and setting ambitious sustainability targets—demonstrating industry leadership in mitigating plastic pollution. Despite these positive steps, challenges continue in scaling biodegradable alternatives, improving waste collection, and enforcing regulatory frameworks. The study emphasizes the necessity of a multi-stakeholder approach—combining policy reforms, technological innovations, consumer awareness, and community participation—to effectively address sachets related pollution. Future efforts should focus on developing cost-effective biodegradable sachets, incentivizing recycling, and fostering sustainable consumption. Overall, the research indicates the gentle balance between economic inclusion facilitated by the sachet’s economy and the imperative for environmental sustainability, emphasizing that responsible management and innovative solutions are crucial for minimizing plastic pollution while sustaining socio-economic benefits.
The author(s) appreciates all those who participated in the study and helped to facilitate the research process. 
The author(s) declared no conflict of interest. 
ISSN 2455-670X