Empirical Study

Open Access

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Peer-reviewed

Leveraging Tea Tourism as a Sustainable Solution to Labour Migration from the Tea Gardens of Western Dooars: An Empirical Analysis

Anil Chowdhury , CMA (Dr.) Manas Chakrabarti

DIP: 18.02.S04/20251004

DOI: 10.25215/2455/1004S04

Received: November 17, 2025; Revision Received: November 22, 2025; Accepted: November 26, 2025

Abstract

The tea gardens of Western Dooars, India, are haemorrhaging their workforce due to distress migration, a symptom of a deeply distressed plantation economy. This study moves beyond theoretical postulations to empirically investigate the drivers of this exodus and critically evaluate the touted panacea: tea tourism. Employing a structured questionnaire among migrant and potential migrant workers (N=172), we utilized quantitative methods, including factor analysis and multiple regression. Our findings present a stark dichotomy. On one hand, economic drivers—specifically, low wages and unemployment—emerge as overpowering push factors. On the other, the perceived benefits from existing tea tourism initiatives are markedly low, with respondents largely dismissing its capacity to generate new jobs, increase incomes, or foster skill development. A robust regression model (R² = 0.72) confirms that economic deprivation is a primary predictor of migration intent. We conclude that the current incarnation of tea tourism is, for most workers, a phantom solution. The study thus pivots to propose a community-centric, multi-pronged framework designed to recalibrate tea tourism from a peripheral aesthetic venture into a core strategy for building resilient, diversified livelihoods and offering a genuine alternative to the desperate compulsion to migrate.

The author(s) appreciates all those who participated in the study and helped to facilitate the research process.

The author(s) declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Anil Chowdhury @ anilinesumians@zoho.in

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Leveraging Tea Tourism as a Sustainable Solution to Labour Migration from the Tea Gardens of Western Dooars: An Empirical Analysis

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Article Overview

ISSN 2455-670X

DIP: 18.02.S04/20251004

DOI: 10.25215/2455/1004S04

Published in

International Conference on Business Responsibility for Sustainable Development 17.12.2025

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