Abstract

Sustainable entrepreneurship has emerged as a critical approach in addressing global challenges such as environmental degradation, resource scarcity, and social inequality. The purpose of this research is to explore how sustainable entrepreneurial practices contribute to long-term economic development while maintaining ecological balance and promoting social well-being. The study seeks to identify the driving forces, challenges, and outcomes associated with sustainability-driven business models among emerging entrepreneurs. The methodology involves a mixed-method approach, combining qualitative and quantitative analyses. Primary data were collected through structured questionnaires and interviews with 50 small and medium-scale entrepreneurs in Kolkata, focusing on their sustainability initiatives, innovation strategies, and community engagement. Secondary data were drawn from academic journals, government reports, and sustainability indices to complement the primary findings. The data were analyzed using descriptive statistics and thematic coding to identify patterns and relationships among variables. The results reveal that entrepreneurs integrating sustainable practices tend to experience enhanced brand reputation, long-term profitability, and customer loyalty. Moreover, the adoption of eco- friendly technologies and ethical supply chains has significantly reduced operational costs and environmental impact. However, the study also highlights barriers such as lack of financial support, limited awareness, and insufficient policy incentives that hinder broader adoption of sustainable entrepreneurship in developing regions. In conclusion, sustainable entrepreneurship is not merely a trend but a transformative movement fostering inclusive growth and environmental stewardship. The research emphasizes the need for supportive policies, educational initiatives, and financial frameworks to empower emerging entrepreneurs to align their ventures with global sustainability goal.