DIP: 18.02.010/20261102 
DOI: 10.25215/2455/1102010 
Abstract
In the contemporary era of globalization, the concept of power in international relations has expanded beyond traditional military and economic capabilities to include the ability to influence through attraction and legitimacy. This form of influence, conceptualized as soft power by Joseph S. Nye Jr., has become a crucial component of foreign policy for many nations. India, with its rich civilizational heritage, cultural diversity and democratic values, possesses significant soft power resources. This study critically examines the sources, dimensions and application of India’s soft power in its foreign policy. It argues that while India has substantial cultural and societal assets that enhance its global image, the lack of institutional coordination and strategic coherence limits its effectiveness. The paper further highlights the role of cultural diplomacy, diaspora engagement and digital communication in shaping India’s global presence, while also addressing the challenges posed by global competition and domestic inconsistencies. The study concludes that a more integrated and strategic approach is essential for India to fully harness its soft power potential in the evolving global order.
The author(s) appreciates all those who participated in the study and helped to facilitate the research process. 
The author(s) declared no conflict of interest. 
ISSN 2455-670X