Open Access

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Peer-reviewed

Impact of Mass Media and Social Media on Tribal Youth Life: A Sociological study (With Reference to Kaprada Taluka of Valsad District)

Dr Manoj Sharma

DIP: 18.02.058/20251002

DOI: 10.25215/2455/1002058

Received: May 16, 2025; Revision Received: June 25, 2025; Accepted: June 30, 2025

Abstract

Mass media are of three types. Printed media, multi media and electronic media. Through various types of mass media, youth not only get convenience and entertainment information, but also some effects of such communication mediaand social media on tribal youth are seen, which can be positive or negativeaspects. Such effects are seen not only at the individual level but also at the holestic level. The way in which youth use mass media is seen to have effects on their family life, personal life, social relationships, socialization and education. There are two types of mass media. Printed media and electronic media. Through many types of mass media, youth not only get convenience and entertainment information, but also some effects of such communication media on tribal youth are seen, which can be positive or negative. Such effects are seen not only at the individual level but also at the collective level. The way youth use mass media has an impact on their family life, personal life, social relations, socialization and education. Youth using smartphones are seen giving more importance to the relationships formed through media than their family relationships. The kind of videos and action movies that youth watch through mass media have an impact on their mental life. Also, the scenes shown in the film create a desire for a levis, happly life, which is seen to have an most effect on the personal lifecultural and social life of thetribal youth.

The author(s) appreciates all those who participated in the study and helped to facilitate the research process.

The author declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Dr Manoj Sharma @ info.ijsi@gmail.com

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Impact of Mass Media and Social Media on Tribal Youth Life: A Sociological study (With Reference to Kaprada Taluka of Valsad District)

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Article Overview

ISSN 2455-670X

DIP: 18.02.058/20251002

DOI: 10.25215/2455/1002058

Published in

Volume 10 Issue 2, April – June, 2025

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