Abstract

Social media has rapidly transformed communication, connecting individuals across vast distances through platforms like Facebook, Instagram, and Twitter. Its ease of use has made it prevalent, especially among youth, significantly impacting their lives. Social media offers unrestricted access to information, enhancing knowledge and allowing for cultural exchange and democratic participation, even in repressive societies. It fosters collaboration across disciplines and promotes creativity by enabling people with shared interests to connect and work together. However, despite its benefits, social media poses challenges. It has facilitated global communication, but at the cost of genuine human connection, leading to social isolation and superficial relationships. The convenience of digital interaction often replaces face-to-face communication, which can lead to a decline in social skills. According to Jonathan Safran Foer, social media makes it easier to avoid the emotional work of being present. Negative effects include increased depression and anxiety, as individuals strive to maintain an unrealistic image. Social media can also be a tool for spreading harmful ideologies and fostering false identities. Studies reveal that platforms like Facebook and Instagram are most popular among youth, who spend considerable time scrolling and engaging in online interactions, sometimes at the expense of their mental health. While social media has revolutionized communication, it necessitates a balanced approach. Users should be mindful of their motivations and privacy concerns. Parents and educators play a crucial role in monitoring social media use to safeguard youth wellbeing. Ultimately, recognizing both the positive and negative aspects of social media can drive a shift towards healthier usage patterns, ensuring that technological advancements enhance rather than hinder human connection.