Original Study

Open Access

|

Peer-reviewed

Ethical Marketing

Dr. Sanjaykumar C. Prajapati

DIP: 18.02.015/20170201

DOI: 10.25215/2455/0201015

Received: December 02, 2016; Revision Received: February 15, 2017; Accepted: March 21, 2017

Abstract

This reviewed article focus more on the applied ethics in the area of marketing. The review also aims to examine the different aspects and Principles, Challenges and Reasons for adopting ethical marketing in the organization. It has been a point of discussion that how ethics plays a major role while promoting the product and services, distribution of the products and services, selling the products and services etc. The article reviewed contains the required background details on Ethical Marketing which was found to be useful for the researchers, industry experts, consultants and post graduate students as well.

The authors profoundly appreciate all the people who have successfully contributed to ensuring this paper in place. Their contributions are acknowledged however their names cannot be mentioned.

The author declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Dr. Sanjaykumar C. Prajapati @ sprajapati150@gmail.com

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

DIP: 18.02.015/20170201

DOI: 10.25215/2455/0201015

Published in

Volume 02, Issue 1, January – March, 2017

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