Abstract

Globalization, characterized by increased interconnectedness among nations, has brought profound socio-cultural transformations to contemporary Indian society. This paper examines the multi-faceted impact of globalization on India’s social and cultural landscape, analyzing how global integration has reshaped traditional norms, values, and lifestyles. While globalization has catalyzed economic growth, modernized infrastructure, and enhanced India’s global presence, it has also led to significant cultural shifts that challenge the country’s rich heritage and identity. The influence of global media, technology, and consumerism has facilitated the diffusion of Western ideals, fostering a hybrid culture that embraces diversity but risks diluting indigenous practices and traditions.

In education, family dynamics, and even language, the effects of globalization manifest visibly. Younger generations increasingly favour individualism over collectivism, leading to evolving family structures and changing intergenerational relationships. Simultaneously, the preservation of local traditions and languages faces challenges amid the rise of globalized pop culture and English as a dominant language. While globalization offers opportunities for social progress, cultural enrichment, and increased acceptance of diversity, it also raises critical questions about cultural homogenization and the loss of identity.

This paper highlights the need for a balanced approach that leverages globalization’s benefits while safeguarding India’s cultural heritage. By fostering policies that promote cultural preservation alongside progressive modernization, India can navigate the socio-cultural complexities of globalization and contribute a unique identity to the global stage. This research provides a nuanced perspective on the ongoing cultural transformations, offering insights for policymakers, educators, and society as they adapt to and shape the future of India in a globalized world.