Abstract

This study looked at the interactions between conventional urban married females residing in an upmarket residential society in Greater Noida, India and their level of social support upon incorporation into the popular social networking site Facebook. The study looks at a technology that married women in today’s urban communities use more and more frequently to communicate with people both inside and outside of their residential communities. A paper-based survey was distributed to more than 80 housewives in Greater Noida’s upper middle class residential society as part of the research plan. The Multidimensional Scale of Perceived Social Support (MSPSS) and the Facebook Intensity Scale (FIS), in addition to age-related variables, were the tools employed in the study. Multiple linear regression was utilized to analyze the variables, and the age variable served as the control. Correlations between the variables and the measured constructs were discovered by the investigation. Connections were validated in terms of Facebook’s impact on social support. The study helps gain a better understanding of the significance of social networking technologies on personal experiences by investigating the connections between these women’s views of social support and their use of these tools, despite its exploratory nature and very small sample size.