From Posts to Profits: Exploring Real-World Case Studies Thriving Through Instagram

Case Study

Open Access

Peer-reviewed

From Posts to Profits: Exploring Real-World Case Studies Thriving Through Instagram

Srishti Tamrakar , Dr. O.P. Gupta , Dr. G.N. Katahare

DIP: 18.02.001/20251002

DOI: 10.25215/2455/1002001

Received: March 23, 2025; Revision Received: April 12, 2025; Accepted: April 15, 2025

Abstract

In an era where digital platforms dominate consumer interactions, understanding how new entrepreneurs can leverage Instagram for growth is crucial for fostering entrepreneurship and economic development. This research paper explores the role of Instagram as a growth catalyst for new entrepreneurs, utilizing a case study approach to examine how they leverage the platform to drive business expansion. The study investigates the strategies employed by four businesses—The Minimal Co., Third Wave Coffee, TrendWear, and GlowNaturals—to enhance their Instagram presence, focusing on visual storytelling, community engagement, influencer collaborations, user-generated content (UGC), and seamless shopping experiences. The findings reveal that consistent use of Instagram’s visual and interactive features significantly boosts customer engagement, while Instagram Shopping and influencer collaborations drive higher sales growth.

Keywords

The author(s) appreciates all those who participated in the study and helped to facilitate the research process.

The author(s) declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Srishti Tamrakar @ srishtitamrakar2501@gmail.com

From Posts to Profits: Exploring Real-World Case Studies Thriving Through Instagram

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

DIP: 18.02.001/20251002

DOI: 10.25215/2455/1002001

Published in

Volume 10 Issue 2, April – June, 2025

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