Abstract

The current essay is a conceptual investigation of the significance of neurofinance Researcher time has been spent to grasp the idea and strategy of the Investment Patterns of Buyers in any sector. This comprises of the data from secondary sources. The Investment, it has been noted, Individuals’ responses and perceptions determine their patterns. The research shows that the formal Methods and practises give compelling evidence of the brain activity linked to financial decision-making. Neurofinance is a useful tool for using brain mapping technology to make economic decisions. The results contribute to comprehension of the ability to invest and the risk preferences. In the interdisciplinary field of neurofinance, seeks to shed light on how humans make decisions and the cerebral activity that influences their perception of the brain’s capacity for comprehending the different options that are available after choosing a specific path of action.