DIP: 18.02.S03/20251003 
DOI: 10.25215/2455/1003S03 
Abstract
In today’s technologically advanced society, Social media has a big influence on how preteens and teenagers view themselves and their environment. At this crucial stage of identity formation, platforms like Instagram, Tik-Tok, and Snapchat often act as “mirror” – highlighting not just creativity and social interaction, but also subjecting young users to judgment, peer comparison, and societal pressure. This article examines the impact of social media on self-esteem throughout these crucial developmental years, incorporating perspectives from psychological theories and contemporary research. Social networks can foster a feeling of belonging and offer platforms for personal expression, but they can also expose people to unrealistic expectations, cyberbullying, and a dependence on outside approval. To assist young people develop a strong and resilient self-image in the digital age, parents, educators, and mental health professionals must have a thorough knowledge of this dual influence.
The author(s) appreciates all those who participated in the study and helped to facilitate the research process. 
The author(s) declared no conflict of interest. 
ISSN 2455-670X