Abstract

Today services sector is a most growing sector in the world, because of advancement in technology it is used everywhere. Strongly it is believed that services are different than tangibles goods and there for it require different services strategies and frameworks, and it is inevitable to know the perception of different groups to identify their views in terms of services quality. This present topic mainly focus on perception of Banks Customers towards the services quality of Banks (Public v/s Private) the data has been collected through structured questionnaire administered among the employees of  financial services firms. The main part of the study is to find out the Customers perception towards services in which they hold the bank account. The result shows that in conformity with the changes there should be changes in Banks services, training, attitudes and images, changes in strategies and practices of the organization, new technology and more personalized services gives more chances to win the market.