Original Study

Open Access



A Study on Perception of Bank Customers towards Financial Services Quality in Selected Cities of Gujarat

Jignesh Valand

DIP: 18.02.004/20160103

DOI: 10.25215/2455/0103004

Received: May 05, 2016; Revision Received: August 07, 2016; Accepted: September 25, 2016


Today services sector is a most growing sector in the world, because of advancement in technology it is used everywhere. Strongly it is believed that services are different than tangibles goods and there for it require different services strategies and frameworks, and it is inevitable to know the perception of different groups to identify their views in terms of services quality. This present topic mainly focus on perception of Banks Customers towards the services quality of Banks (Public v/s Private) the data has been collected through structured questionnaire administered among the employees of  financial services firms. The main part of the study is to find out the Customers perception towards services in which they hold the bank account. The result shows that in conformity with the changes there should be changes in Banks services, training, attitudes and images, changes in strategies and practices of the organization, new technology and more personalized services gives more chances to win the market.

The authors profoundly appreciate all the people who have successfully contributed to ensuring this paper in place. Their contributions are acknowledged however their names cannot be mentioned.

The author declared no conflict of interest.

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

Responding Author Information

Jignesh Valand @ jignesh.valand@hotmail.com

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A Study on Perception of Bank Customers towards Financial Services Quality in Selected Cities of Gujarat

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Article Overview

ISSN 2348-5396

ISSN 2349-3429

DIP: 18.02.004/20160103

DOI: 10.25215/2455/0103004

Published in

Volume 01, Issue 3, July - September, 2016

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